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getting

there

navigating the right

business journey

about

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waypoint has a simple mission  

to develop the business navigation strategy 

that aligns companies with their destination.  

Some key sectors we focus on

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Digital Ag
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Branding
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Productization
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E-commerce
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Supply Chain
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Sustainability
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Manufacturing
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Scaling
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Forestry

Connect with me for a quick chat about your business

George Lindsay

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Experienced global business leader and board director with a successful track record of transforming businesses in a variety of industry sectors. People management and coaching skills with experience of sensitively managing stakeholders, including family owners, managing directors and institutional shareholders.

  • Key career achievements include creation of manufacturing companies in the Middle East, software AI modelling companies in the USA, development of innovative start-up companies in Europe and the expansion of consumer goods businesses in Asia. Polyglot with wide understanding of multicultural and multinational practices and diplomacy. 

  • Appointed by the Scottish First Minister as a GlobalScot over 10 years ago and have made a positive contribution to assisting Scottish businesses to expand globally.  Remains engaged in this prestigious business ambassador role and as an active member of the Institute of Directors and the Scottish Business Network.

Connect now 

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